It is vital that the scale of the crisis of rhino poaching is communicated to the world.

The ARCC  aims to promote awareness among influencers in the source and consumer countries including :

• governments and international development agencies;
• international funding sources, state and private;
• local community leaders
• the young generation of future leaders.

The ARCC communications platform includes multi-media technologies,  providing data and visual material to educational institutions; private initiatives, and awareness campaigns run by partner organisations.

At a local level ARCC cooperates with and supports organisations such as the Amakhala Foundation ; the Ubunye Foundation and the C4C programme of environmental education through sport.