It is vital that the scale of the crisis of rhino poaching is communicated to the world.
The ARCC aims to promote awareness among influencers in the source and consumer countries including :
The ARCC communications platform includes multi-media technologies, providing data and visual material to educational institutions; private initiatives, and awareness campaigns run by partner organisations.
At a local level ARCC cooperates with and supports organisations such as the Amakhala Foundation ; the Ubunye Foundation and the C4C programme of environmental education through sport.
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